Market Enginuity, the largest public media sponsorship sales force in the U.S. and representatives for the PRX national podcast and broadcast network, has promoted Brian Benschoter to join its senior leadership team. Benschoter has been appointed vice president of regional sales where he will initially oversee the sales strategy for top public media stations in Texas including Austin, Dallas / Fort Worth, and Houston. The move comes as Market Enginuity sharpens it focus on unlocking revenue for its Texas station partners through cross-market selling and regional sales of the statewide Texas Newscasts and programs Texas Standard and Think.
Benschoter is a strategic manager with proven results. Prior to his promotion, he led sponsorship sales as VP of sponsorships at KUT / KUTX in Austin for over a decade, and is credited for doubling revenue for the stations. He also successfully launched sponsorship sales for the Texas Station Collaborative that developed Texas Standard and Texas Newscasts. Due to the Collaborative’s success, NPR created the first NPR Hub in Texas. In his new role, Benschoter will align Market Enginuity sales teams in Texas to achieve station and Texas NPR Hub revenue potential.
Benschoter joins Amy Powers and Donna Fuhrman in the role of regional vice president for Market Enginuity. As a regional management team, their focus on cross-functional learning and development benefits Market Enginuity sponsorship teams across the country. He will report to Jim Taszarek, president.
“I couldn’t be more confident in Brian’s ability to unlock the potential in Texas,” said Taszarek. “Aligning teams to each station’s revenue potential and maximizing the statewide products is natural to Brian.”
ABOUT MARKET ENGINUITY
Market Enginuity links mission-driven media clients and sponsors in mutually beneficial partnerships. As the largest public media sponsorship sales force in the U.S., Market Enginuity represents local and national sponsorship for clients ranging from public media stations in media markets #2-44 to independent podcast networks. Comprised of podcast sponsorship specialists and pioneers in the industry, Market Enginuity Podcast Group is the sponsorship sales agent for PRX — one of the largest podcast networks in the U.S. and public radio’s largest distribution marketplace. More information can be found by visiting marketenginuity.com.