Jim Lally Joins Market Enginuity as Senior Vice President, National Podcast and Network Broadcast Sales

Market Enginuity adds sales leadership to its national sponsorship team in New York.

Jim Lally steps into a new role at Market Enginuity, senior vice president, national podcast and network broadcast sales. A seasoned public media ambassador and one of the early leaders in the podcast industry, Jim most recently led the national sales strategy at WNYC and was responsible for revenue from all local and national platforms including broadcast, podcasts and digital. As senior director of media platforms and brand partnerships, Jim’s oversight included a team of 14 that created unprecedented growth for the organization across all platforms.

“Jim’s sales leadership style and passion for growing talent and driving results are unmatched,” said Market Enginuity Partner and Executive Vice President Harry Clark. “He genuinely cares about taking ownership and making a difference. I am thrilled to have Jim join Market Enginuity and lead our national sales team to drive results on behalf of our clients.”

Prior to WNYC, Jim held senior sales roles at Advance Digital Media, Sherwood Outdoor and The New York Times. While at The New York Times, he was part of the integration team that developed programs for advertisers to purchase digital and print in tandem, and helped make digital advertising a more significant part of the overall revenue stream.

His sales experience includes multi-million-dollar installation sponsorships at 1 Times Square, the iconic building where the ball drops on New Year’s Eve.

Jim graduated from Boston College and holds a M.S. in marketing from Baruch College’s Zicklin School of Business. A passionate music fan, he moved to New York in the early 90’s, to work for TVT Records helping introduce then unknown, pop industrial rock band Nine Inch Nails. Later, in 1995, he became a part of the team that launched alternative arts and culture magazine Time Out New York.

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