Market Enginuity Announces Enginuity Workshop Service for Public Radio Stations

As of January 1, 2019, Market Enginuity will offer an annual coaching and training program to public radio stations in Nielsen markets 50–200. Enginuity Workshop will maximize station revenue in these markets by sharing its learning and systems beyond the stations Market Enginuity represents in the top 50 markets.

Founding Market Enginuity Partner Kirk Nelson will lead Enginuity Workshop, providing individual coaching to sponsorship leaders at each consulting partner station and supporting their implementation of foundational systems proven successful for Market Enginuity clients. Annual planning, monthly training and weekly individual coaching sessions will create strong sponsorship sales knowledge and revenue for participating stations.

“I’m excited to forward the mission of public radio and our commitment to the industry by extending the learning and systems we developed over twenty years, beyond the stations we represent in the top 50 markets,” said Nelson. “I look forward to working with sponsorship leaders to share best practices in order to achieve excellence in corporate support for our consulting partners.”

Market Enginuity President Jim Taszarek added, “We’re excited by the opportunity to share Kirk’s institutional knowledge and decades of experience with more stations to help grow their revenues and fulfill their missions.”

Let’s Work Together

Whether you’re interested in sponsoring one of our public media stations or learning more about turnkey sponsorship representation for your station, we can help. Complete the form, and we’ll be in touch soon.

By submitting your email, you agree to receive communication about Market Enginuity® products and services. You may unsubscribe from these communications at any time. For information on how to unsubscribe, click here. For information on our privacy practices and commitment to protecting your privacy, please review our Privacy Policy.

Fueling Missions. Elevating Brands.®