Market Enginuity Partners with CapRadio to Manage Sponsorship Sales

February 1, 2023 — Market Enginuity has partnered with Capital Public Radio (CapRadio) and its Corporate Support team to assume responsibility for sponsorship sales, adding to its client roster CapRadio’s thirteen NPR and music stations serving Sacramento, Stockton, Modesto, Tahoe, Chico, Redding and the North Coast.   
More than half a million broadcast and online listeners tune in to CapRadio’s news and music programming weekly. 
Market Enginuity will also assume responsibility for sales of the CapRadio Network, which provides public media sponsorship opportunities in 51 of 58 California counties in partnership with NPR Member stations covering over 80% of the state. Additionally, Market Enginuity will support event sponsorship sales as CapRadio prepares to launch a new venue and performance space currently under construction in downtown Sacramento. 
Market Enginuity embraces the opportunity to be an integral partner to support CapRadio’s continual innovation to serve its audiences’ evolving media consumption habits.  
Drawing on experience across its client roster, in particular with KCRW in Los Angeles, and with sister company Soundrise in podcast sponsorship, Market Enginuity will connect the dots that leverage cross-market and multiplatform sponsorships. 
Market Enginuity Regional Vice President of Sponsorship Sales Brian Benschoter will oversee the local sponsorship team led by Paul Adams, who, along with the existing account management team, are joining Market Enginuity’s 140 public media sponsorship professionals nationwide.

About CapRadio 
CapRadio serves California’s Capital Region, Central Valley and Sierra Nevada as the public-supported alternative to for-profit media. As the NPR Member station based in Sacramento, CapRadio connects with communities through seven broadcast stations, live streaming, podcasts, digital communities, live experiences and more. Known for its award-winning newsroom, CapRadio is recognized as a leader in community-engaged journalism and state government reporting, and CapRadio Music is the exclusive broadcast source of classical and jazz in the region. With more than 500,000 weekly listeners on-air and online, CapRadio provides a trusted and indispensable source of information, music and events.

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