Market Enginuity Partners With Colorado Public Radio to Manage Sponsorship Sales

On July 1, Market Enginuity will assume responsibility for sponsorship sales at Colorado Public Radio, which encompasses multiple formats and statewide coverage. The public media organization operates CPR News, CPR Classical, Indie 102.3 and Denverite from Centennial, Colorado, headquarters, and KRCC in Colorado Springs.

Market Enginuity Regional Vice President of Sponsorship Sales Brian Benschoter will oversee the partnership, working with an in-market sales leader and a sponsorship team comprised of members specialized in various relationship stages and sizes of sponsorship clients. Most account managers will work locally in Denver and Colorado Springs. 

“We're thrilled to welcome CPR's seasoned sponsorship team into Market Enginuity. By combining our nationwide expertise with CPR's local insights, we'll drive revenue growth that directly supports CPR's mission,” said Jim Taszarek, president of Market Enginuity. “CPR's extensive reach across Colorado offers marketers a unique opportunity to engage influential consumers while showcasing their community commitment.”

"This partnership aligns CPR with an organization that is committed to success for sponsors and stations in order to fuel our content, mission and community impact," said Stewart Vanderwilt, president and CEO of Colorado Public Radio. "Market Enginuity has the tools and expertise to better support our CPR representatives who are joining their organization."

From its deep and vast experience, Market Enginuity will apply best practices to grow revenue from statewide sponsors, engage the Denver advertising marketplace and efficiently serve small business marketers with its Community Account solutions.

About Colorado Public Radio 

Colorado Public Radio is a non-profit 501(c)(3) organization delivering meaningful news, music, and cultural experiences to everyone in Colorado using the power of the human voice in all its forms. Roughly 95 percent of CPR’s funds come from the private support of listeners, businesses and foundations. For more information, visit

  • CPR News delivers in-depth, insightful and impartial news and information from around the world, across the nation and throughout Colorado, examining its relevance to our state and connecting it to our community.
  • Indie 102.3 takes listeners inside the world of new and independent music — exposing them to up-and-coming artists and highlighting Colorado’s local music scene.
  • Denverite is an online news source dedicated to Denver's curious and concerned.
  • KRCC is a public radio station in Colorado Springs, Colorado, serving Southern Colorado. KRCC is operated by Colorado Public Radio in partnership with Colorado College.

About Market Enginuity 

Market Enginuity links mission-driven media and sponsors in mutually beneficial partnerships.

As the largest public media sponsorship sales force in the U.S., Market Enginuity represents local and national sponsorship for a mix of NPR and PBS member stations in Nielsen media markets #2-43. Enginuity Workshop, a division of Market Enginuity, provides consultation for public radio stations in Nielsen markets 50+.

Market Enginuity has been fueling mission-driven, educational and inspiring independent media since 1999.

More information at

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