Market Enginuity Partners with KCUR and Classical KC to Manage Sponsorship Sales

On March 28, Market Enginuity will assume responsibility for sponsorship sales at KCUR in Kansas City, adding NPR news station KCUR 89.3, 91.9 Classical KC and podcaster KCUR Studios to its roster of public media clients.

Market Enginuity embraces the opportunity to be a meaningful partner in securing sponsorship revenue that KCUR can invest in journalism, multiplatform innovation, and DEIB initiatives.

KCUR 89.3 — Kansas City’s NPR Member station — broadcasts within a 90-mile radius of Kansas City and ranks ninth among public radio stations countrywide by audience share. Market Enginuity will convert the strong audience share into sponsorship revenue.

Leaning on its experience with new station launches and classical formats, Market Enginuity will apply best practices to grow revenue for the young Classical KC, which launched in July 2020.

With St. Louis Public Radio as a client, Market Enginuity will open relationships with businesses and organizations that seek broad exposure in Missouri.

Market Enginuity Vice President, Regional Sales Manager Donna Fuhrman will helm the sponsorship team which will consist of roles that specialize in various relationship stages and sizes of sponsorship clients. Most account managers will work locally in Kansas City.

About KCUR and Classical KC

KCUR 89.3 is a public radio service deeply rooted in the Kansas City metro since 1957. It is the flagship NPR station in Kansas City, connecting people to ideas and to each other through relevant news reporting, thoughtful conversations, and vibrant expressions of arts and culture. Our mission is to serve the needs and aspirations of the Kansas City region with an accurate, credible, and unbiased media service that informs, engages, entertains, and enriches both individuals and our diverse community. KCUR is operated as an editorially independent community service of the University of Missouri-Kansas City. Learn more at kcur.org.

Established in 2020, Classical KC is Kansas City’s home for 24/7 classical music. Classical KC is a member and listener-supported service, and a partner of KCUR and UMKC. Learn more at classicalKC.org.