Adweek has awarded Radiotopia as Podcast Network of the Year and PRX CEO Kerri Hoffman as Podcast Executive of the Year. Judged by a panel of industry experts and Adweek editors, these awards honor the most innovative people and players in podcasting.
Founded in 2014, the Radiotopia podcast network, from PRX, champions independence, diversity of voice, and creative ambition, all while pushing the boundaries of the medium. Market Enginuity has represented Radiotopia since 2017, generating sponsorship revenue to support its growth. Some of Radiotopia’s titles include: Criminal, 99% Invisible, Song Exploder, Ear Hustle, Mortified, The West Wing Weekly, Passenger List. Podcasts across the network are downloaded more than 19 million times per month.
Kerri Hoffman has served as the CEO of PRX since 2016 and as a top executive at the organization for more than a decade. Playing a key role in the evolution of PRX, including a merger with Public Radio International in 2018 (PRI), Kerri was instrumental in the launch of Radiotopia in 2014. Both audience and revenue have multiplied approximately tenfold within five years under her leadership. A champion of the public media system as an essential public asset, Hoffman is also shaping the future of public media content, talent, and technology by leading breakthroughs in podcasting, new financial models, business development and audience growth.
“Adweek’s recognition of Radiotopia, from PRX, and of Kerri Hoffman is an exciting and well-deserved acknowledgement of their accomplishments, underscored by their pioneering leadership and tireless efforts bringing delight to millions of listeners worldwide,” said Market Enginuity Chief Revenue Officer Harry Clark. “We’re grateful to support their mission and to work alongside creative professionals who care about high quality content, and who provide a platform for inspiring stories and voices.”
Market Enginuity is proud to represent sponsorship sales for Radiotopia and congratulates Kerri on this incredible top honor.