As of January 1, 2019, Market Enginuity will offer an annual coaching and training program to public radio stations in Nielsen markets 50–200. Enginuity Workshop will maximize station revenue in these markets by sharing its learning and systems beyond the stations Market Enginuity represents in the top 50 markets.
Founding Market Enginuity Partner Kirk Nelson will lead Enginuity Workshop, providing individual coaching to sponsorship leaders at each consulting partner station and supporting their implementation of foundational systems proven successful for Market Enginuity clients. Annual planning, monthly training and weekly individual coaching sessions will create strong sponsorship sales knowledge and revenue for participating stations.
“I’m excited to forward the mission of public radio and our commitment to the industry by extending the learning and systems we developed over twenty years, beyond the stations we represent in the top 50 markets,” said Nelson. “I look forward to working with sponsorship leaders to share best practices in order to achieve excellence in corporate support for our consulting partners.”
Market Enginuity President Jim Taszarek added, “We’re excited by the opportunity to share Kirk’s institutional knowledge and decades of experience with more stations to help grow their revenues and fulfill their missions.”