With podcasting ad revenue projected to reach more than $1 billion by 2021, it’s critical that marketers have a deep understanding of who’s listening.
Market Enginuity unveils two executive leadership appointments for its Podcast Group that will accelerate digital innovation, drive revenue growth and transform its offerings for advertisers through audience engagement with premium digital audio.
Market Enginuity has assumed responsibility for sponsorship sales at KUER in Salt Lake City, adding the station to its roster of public media clients.
Market Enginuity announces the addition of 90.7 WMFE and 89.5 WMFV to its roster of clients as the company assumes the responsibility for sponsorship sales for the Florida stations.
Market Enginuity Audience Analytics provides data-rich insights that empower its public media partners to optimize broadcast sponsorship campaign performance. By linking broadcast air times with web traffic data the attribution tool quantifies the incremental visitors driven to the sponsor’s website.
As of January 1, 2019, Market Enginuity will offer an annual coaching and training program to public radio stations in Nielsen markets 50–200. Enginuity Workshop will maximize station revenue in these markets by sharing its learning and systems beyond the stations Market Enginuity represents in the top 50 markets.
Marlene Schneider, director of Enginuity Workshop — Market Enginuity consulting and PBS KIDS® sales division — will retire this December after more than 20 years in public media.
Chief Podcast Sales and Strategy Officer Sarah van Mosel will take the stage at the fourth annual IAB Podcast Upfront with special guests from Radiotopia, Night Vale Presents and The Moth, podcast clients represented by Market Enginuity Podcast Group. Attendees can expect to gain insight into new Market Enginuity […]
Market Enginuity Corporate Sponsorship Managers who represent our client public radio and television stations will be speakers at the following PMDMC 2018 sessions. Additionally, our Digital Sales and Strategy Director Ross Yaeger will be on hand for One to One Mentoring Sessions for Digital Sponsorship.
Market Enginuity adds sales leadership to its national sponsorship team in New York.
